Week 4 Reflections

This week, I've been thinking a lot about how to build a community and brand on social media. As a performer, I have a very solid identity on social media, thus I have an established audience, However, I have a personal project I am working on and have been thinking a lot about. For this project to be a success, I would have to do some crowdsourcing to get started. I'd need testers and reviews to get an idea of how the public views the product and to identify and areas of improvment. To do this, I will need volunteers to test and review the product. To get volunteers, I need to build trust and engagement on my social media. As of now, my audience very clearly prefers my dance videos and photos. Content other than that gets largely ignored, and that is something I want to improve. In the articles I've been reading about crowdsourcing, and engagement, there's an emphasis on storytelling and I think that may be the missing link. I'm used to telling stories through dance. But I also need to tell stories verbally. I think the question now is what story do I want to tell and how do I want to connect with my audience from here?